Shopify wanted to show how its extensive collection of tools can seriously boost a small business. This campaign focused on a series of makers that use Shopify – such as a custom sneaker artist, a ceramicist, and a terrarium artist – hard at work with the tools of their craft, while we see Shopify’s tools getting down to business seamlessly with them. The campaign bridges the practical maker and digital UI worlds using the kinetic movement of split screens, stop motion, and live action. All movement is silky smooth to emphasize the ease of using Shopify’s UI. There were 5 spots in different aspect ratios and languages – including German, French, and Japanese – that amounted to over 90 deliverables.
Role: Lead Editor
Credits:
DIRECTOR: Sally Tran
PRODUCTION COMPANY: Mighty Oak